Downloadable eBooks providing guidance on Construction Sales and Marketing

Here you will find eBooks on topics such as construction product specification strategies, developing effective construction CPD, using BIM as a sales tool and how best to research construction markets.

Each eBook draws on the construction knowledge of the sales and marketing experts at Competitive Advantage. Knowledge gained from construction market research and involvement in construction industry initiatives.

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Introducing the Public Sector Construction Client and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the Specialist Sub-Contractor and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the Quantity Surveyor and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
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Introducing the M&E Engineer and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the Main Contractor and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the Architect and how to develop a persona for your construction marketing strategy

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the Client and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the Interior Designer and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
original

A 26 page eBook on how to effectively deliver a CPD and product awareness.

£20.00
plus VAT
eBook
original

Over 30 pages of content for the building product manufacturer who wants to incorporate BIM into their business.

£20.00
plus VAT
eBook
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Understand how to influence specification and build relationships with those in the Decision Making Unit (DMU).

£20.00
plus VAT
eBook
original

Over 30 pages of content that highlights the benefits of taking the approach of being a Trusted Advisor.

£20.00
plus VAT
eBook
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Over 80 pages of guidance on market research, including how to write a comprehensive brief, choosing appropriate methodology and monitoring your research project.

£20.00
plus VAT
eBook