Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges. Here are a series of guides introducing members of the construction Decision Making Unit, concluding with a persona template for you to complete.

original

Introducing the Facilities Manager and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the Public Sector Construction Client and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the Specialist Sub-Contractor and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the Quantity Surveyor and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the M&E Engineer and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the Main Contractor and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the Architect and how to develop a persona for your construction marketing strategy

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the Client and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook
original

Introducing the Interior Designer and how to develop a persona for your construction marketing strategy.

£50.00
plus VAT
Construction Personas
eBook