Purchase credits for on-hand marketing advice specific to the construction sector. 1 credit allows for 1 hour of support.
£75.00 plus VAT
Have a particular marketing challenge? Not sure how to approach it? Want to get advice from a team of experts that really know the construction sector?
Now you can purchase marketing consultancy by the hour. 1 credit equals 1 hour. Each credit is charged at £75 + VAT. This approach means you can spend as little or as much as you need to get the advice and guidance you need to meet your goals.
Purchasing credits gains you input from the team of construction sales and marketing specialists at Competitive Advantage. You can use our expertise in a mentoring capacity or for a specific project. Knowledge includes marketing, sales, communications and industry issues such as sustainability, BIM, Specification Strategy.
The benefit of purchasing Construction Marketing Advice Credits
- a cost-effective way to develop your marketing strategy or achieve specific objectives
- an effective way to incorporate additional resource with minimal disruption to day-to-day business
- an efficient way to scale sales and marketing deliverability
- benefit from experienced construction industry peers and a wealth of industry knowledge
- a flexible approach allowing for as little or as much support as you need
How credits for marketing consultancy work
In the first instance we will contact you to get a full understanding of your requirements.
You will then be allocated a single point of contact to manage your project.
Our client manager will work with you to agree a programme of actions to help meet your goals within your allocated credits. From this an agreed implementation plan will be established.
We will keep regular contact. Drafting and sharing documentation to ensure you are involved in the process at every stage.
You will have one point of contact at Competitive Advantage who will manage your account, but you will have access to the skills of the whole team.
We will draw on our comprehensive range of support material including market research, whitepapers, construction personas and training material.
On conclusion, we will provide a summary of work completed and recommendations going forward.
We can advise on topics such as:
Developing and implementing your CPD seminar
Creating strong specification documentation
Implementing a specification strategy
Becoming a Trusted Advisor
Developing Personas to inform your marketing strategy
Writing a marketing plan
Developing your own market research
Understanding how to best communicate with specifiers
About Competitive Advantage Consultancy Ltd
Founded in 1999 by Chris Ashworth, our specialist team have been recruited from sales, marketing or specification roles within the construction sector. This experience means we are informed about current issues, familiar with the industry’s language and practices and understand the challenges you and your customers face.
Our ongoing construction research gives us an extensive and up-to-date understanding of industry issues. Our presence with a number of key industry organisations such as CIMCIG, Construction Products Association and Construction Industry Council means we are in touch with, or part of, developments in the industry. This can help us to quickly assimilate a client’s challenges and propose an effective solution.
Competitive Advantage maintains a low-cost base and a flexible approach to projects. We deliver high quality informative data at an affordable cost and provide value for money strategy development and training.
Rachel Ward – A senior marketing manager, Rachel has worked in the interiors and fit-out sector for leading manufacturer Saint-Gobain as well as conducting numerous research projects and written technical CPD seminars.
Julie Mould – A senior marketing manager from the electrical sector where she worked for leading cable manufacturer Prysmian, Julie is experienced in delivering detailed marketing strategy and integrated communication plans, on time and to budget.
Helen Johnstone – A senior marketing manager from the concrete sector, Helen has extensive marketing communications experience, can develop personas, set up marketing automation and other online programmes.
Michael Prince – Primarily responsible for market research, Michael has access to project databases and can identify projects which have been through the planning process.
Nichola Martland – Primarily responsible for telephone research, Nichola is available to conduct telephone pre-qualification if required. Nichola’s past industry experience covers the electrical sector.
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This workshop day has been designed as a practical session for those who have attended our seminar “A strategy for communicating with Specifiers”
Using insight to find your future construction customers and how to engage with them in a changing market.
This 2 day seminar provides insight into how to engage with construction specifiers, allowing you to develop a comprehensive marketing strategy. Day 2 is workshop based.