Research into traditional and digital communication channels used by Contractors.
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The objectives of the Construction Media Index are to:
- Provide an impartial report for the use of the construction industry
- Identify the key hardcopy and electronic media used by category of decision maker and market sector
- Identify sources of information and ideas
- Present the usage of online social and information media
This report presents the communication channels used by Contractors. Online and hardcopy journal readership is reviewed, as well as usage of: Blogs, online articles, social networks, devices, Apps, product directories and attendance at technical seminars.
Research for Contractor Communication Channels was conducted during the period June to August 2015.
80 targeted telephone interviews were conducted with respondents selected from a range of commercial, site, procurement and estimating roles or main contractors currently working on projects. Alongside this an online survey was run, collecting a further 11 responses.
This report contains 45 pages with 48 charts and tables of data.
To ensure complete impartiality no publishers of media have been involved in either the compilation of contact lists or subsequent phases of the research.
The initial costs of conducting the survey were funded through sponsorship from three communications agencies that are committed to the furthering of best practice in the construction industry.
- Management Summary
- Respondent Profile
- Journal Readership
- Online Information Sources
- Social Networks
- Sources of Information
- Continuing Professional Development
Appendix 1: About Competitive Advantage
List of Figures
Fig 3.1 Respondents age group
Fig 3.2 Respondents organisation size
Fig 3.3 Respondents job role
Fig 4.1 Respondents who read hardcopy magazines & journals
Fig 4.2 How respondents read hardcopy magazines & journals
Fig 4.3 Change in usage of hardcopy magazines & journals over the past 12 months/next 12 months
Fig 4.4 Readership of online & hardcopy magazines & journals –By age
Fig 4.5 Readership of online & hardcopy magazines & journals
Fig 4.6 Change in readership of hardcopy magazines & journals over the past 12 months -By online readership
Fig 4.7 Change in readership of hardcopy magazines & journals over the next 12 months –By online readership
Fig 4.8 Readership of industry specific hardcopy & online magazines & journals -Prompted
Fig 4.9 Readership of sector specific hardcopy & online journals -Prompted
Fig 5.1 Respondents who read online blogs & articles
Fig 5.2 Respondents who read online blogs & articles –By age
Table 5.3 Bloggers and publishers of online articles read regularly -Unprompted
Fig 5.4 How online blogs & articles are accessed
Fig 5.5 Devices used to access online blogs and articles
Fig 5.6 Devices used to access online blogs and articles –By age
Fig 5.7 Frequency of reading online blogs and articles
Fig 5.8 Time of day for reading online blogs and articles
Fig 5.9 Change in usage of online blogs & articles over the past 12 months/next 12 months
Fig 6.1 Frequency of accessing social networks for work
Fig 6.2 Frequency of accessing social networks for work –By age
Fig 6.3 Devices used to access social network
Fig 6.4 Time of day for accessing social networks
Fig 6.5 Devices used to access social networks compared to time of day
Fig 6.6 Change in usage of social networks over the past 12 months/next 12 months
Fig 6.7 Usage of social networks for work
Fig 6.8 Use of Twitter, LinkedIn & Facebook in combination
Fig 6.9 Usage of social networks to create awareness and promote business
Fig 6.10 Usage of social networks for ideas, advice & inspiration
Fig 6.11 Usage of social networks to obtain product information
Fig 6.12 Usage of social networks to Network
Fig 6.13 Usage of social networks to stay informed
Fig 6.14 Use of Twitter
Fig 6.15 Use of LinkedIn
Fig 6.16 Use of Facebook
Fig 6.17 Use of Google+
Fig 6.18 Use of Talk.build
Fig 7.1 Use of sources of product information & ideas
Fig 7.2 Devices used to obtain product information & ideas
Fig 7.3 Use of social and information networks for product information & ideas
Fig 7.4 Sources of technical information -Prompted
Fig 7.5 Use of product directories -Prompted
Fig 8.1 Participation in CPD scheme
Fig 8.2 Number of technical seminars attended in the last 12 months
Fig 8.3 Delivery methods used for CPD
Fig 8.4 Preferred delivery method for CPD seminars
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