Understand the drivers for product selection by the Architect, Engineer, Contract and Owner.
£37.50 plus VAT
(No shipping – eCopy)
Every product has its own unique set of drivers, this webinar summarises these drivers for Owner, Architect, Engineer and Contractor to help product marketers decide what matters. The webinar draws on Competitive Advantage’s unique experience as both a market research and training organisation to present concepts which you can use to shape your own product, marketing and sales strategy.
This webinar recording looks at:
- The construction Decision Making Unit
- Organisational buying process
- Broad buying criteria for Owner, Architects, Engineer and Contractor
- New influences
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