BIM is at the forefront of a drive to digitally enable the construction sector. Building Information Modelling (BIM) has the potential to: change the way the construction team shares information, avoid component conflicts and reduce operating costs for the client. BIM is a real opportunity for the construction product manufacturer. But it is important for construction product marketers to engage with sales and technical staff to reap the benefits. Here are a number of resources, including marketing research on adoption of BIM in the UK construction sector, to help understand how to make the most of this opportunity.
This report will inform your BIM strategy so that you can provide effective technical support and engage with architects.
Over 30 pages of content for the building product manufacturer who wants to incorporate BIM into their business.