An overview of the specification process from the manufacturer's perspective.
£37.50 plus VAT
(No shipping – eCopy)
Understanding the specification process is vital for the manufacturer wishing to implement an effective specification strategy.
You need to know who to talk to and when. But more important, what the specifier is trying to achieve, the form of specification used and why. By understanding this you can help them to develop a product specification which is right for their needs and less likely to be switched.
This webinar recording gives an overview of this process from the manufacturer’s perspective including:
Who influences specifications
What matters to the specifier
The types of specification and why they are selected
The importance of developing a performance specification
How specifications are typically changed
Receive a complimentary copy of the eBook: Understanding the Changing Dynamics of Product Specification, priced at £20 + VAT. As well as a recording of the webinar and the accompanying slides
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This workshop day has been designed as a practical session for those who have attended our seminar “A strategy for communicating with Specifiers”
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