BIM is at the forefront of a drive to digitally enable the construction sector. Building Information Modelling (BIM) has the potential to: change the way the construction team shares information, avoid component conflicts and reduce operating costs for the client. BIM is a real opportunity for the construction product manufacturer. But it is important for construction product marketers to engage with sales and technical staff to reap the benefits. Here are a number of resources, including marketing research on adoption of BIM in the UK construction sector, to help understand how to make the most of this opportunity.